WHAT AND HOW WE COLLECT INFORMATION
When using our Services, we may collect (ourselves or through our trusted service providers or business associates) information which can be used to identify or contact you (“Personal Information”). We collect Personal Information in two ways: 1) by asking you for such information, and 2) by automated means which are part of the technology that underlies our platform which is needed to provide you the Services (“Website Navigational Information”).
We may also collect non-personally identifiable information. We may use aggregated information, such as usage data to improve the user experience of our sites. This data is collected in the aggregate only but may include or be associated with other user information that users have voluntarily submitted.
Information Voluntarily Provided By You
When we ask you for Personal Information, this will usually include information that identifies, relates to, or could reasonably be linked with you or your household. For example, it could include your name, email address, phone number, zip code, records of products purchased, internet browsing history, geolocation data and inferences from other personal information that could create a profile about your preferences and characteristics. We may also collect other information that you submit or disclose in connection with the Services, such as product interests, reviews, feedback, and other similar information.
Website Navigational Information
We may, directly or through a third party, collect information about you and your use of our Services whenever you use the Services. For instance, we may collect various forms of information such as your IP address, entry and exit points for our Services (i.e., referring URLs or domains), Services traffic statistics, operating system and browser type (collectively “Traffic Data”).
Traffic Data is generally anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Services. However, some Traffic Data maybe attached to Personal Information, and we consider all that data to be Personal Information.
In addition, we may store some personal information on your computer in the form of a “cookie” or similar file to help us maintain and improve these Services in many ways. A “cookie” is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave it to you. It functions as an identifier, recording such things as Internet addresses, session IDs, and preferences. It cannot be executed as code or deliver viruses.
With most Internet browsers, you can erase “cookies” from your computer hard drive, block all “cookies,” or receive a warning before a “cookie” is stored. The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please refer to your browser instructions to learn more about these functions.
In some instances, we may use tracking scripts or “tracers” that recognize a unique identifier from a cookie placed on your hard drive by another website. We do not use tracers to gather information on your use of the Internet unrelated to White River. We also do not use tracers to identify your personal information, and you remain anonymous unless and until you communicate with White River.
Third Party Partners
We use third-party service providers, such as internet service providers, to help us provide the Services, and manage our technology platform. As part of these activities, we may use these third-party providers to collect information as described above. We are not responsible for the privacy practices of any third parties or the content of linked websites. We encourage you to read the applicable privacy policies and terms and conditions of such parties or websites.
User Generated Content
Any material you submit to our pages by upload, or otherwise, including any data, questions, comments, ideas, suggestions or the like (“submissions”) are, and will be treated as, non-confidential and non-proprietary. Anything you submit, or post becomes the property of our sites may use and reproduce such submissions freely, and for any purpose. Specifically, our sites are free to use for any purposes whatsoever (including but not limited to the developing, manufacturing, advertising and marketing of products) any ideas, artwork, inventions, developments, suggestions or concepts contained in any submission you post to our page. Any such use is without compensation to you. By making a submission, you are also warranting that you own the material/content submitted and that our use will not violate any third party’s rights or otherwise place us in breach of any applicable laws. We are under no obligation to use the information submitted.
USE OF INFORMATION COLLECTED
We may use Personal Information for the following purposes:
- to send you information about us and our products, including news and promotional material of all our affiliated brands and companies;
- to develop a better understanding of what your interests are across all the White River products;
- to solicit information from you, and for marketing research;
- to provide a response or confirmation to an order placed on our merchant site(s);
- to customize the Services and display content that we think you might be interested in according to your preferences;
- to better design our website;
- to protect against fraud, suspicious, or other illegal activity; and
- to meet our legal, security, processing, and regulatory requirements.
Where we use third-party service providers, those parties are required to only use Personal Information for the same purposes which we would use that Personal Information. Additionally, they can only use Personal Information as instructed by us.
SHARING OF PERSONAL INFORMATION
Affiliate Brands and Companies
We may share Personal Information with its service providers to perform functions such as collecting and analyzing user information, conducting contests, sweepstakes, and other promotions, fulfilling rebate submissions, credit card processing as it relates to placing orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. These third parties will only use your Personal Information for those purposes required to perform their functions.
PROTECTION OF PERSONAL INFORMATION
We want you to have continuing trust in us and in our products and Services. In order to prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place reasonable and appropriate physical, electronic, and managerial procedures to safeguard the information we collect. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through our Services cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.
RETENTION OF PERSONAL INFORMATION
SUBMISSION OF CONFIDENTIAL INFORMATION
Other than Personal Information, we do not treat User-Generated Content as confidential. You should not use the Services as a means of submitting information you consider to be confidential or proprietary. Any submission of User Generated Content will be treated as non-confidential and non-proprietary and will become our sole property, in which we will own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use of this material for any purpose, commercial or otherwise, without acknowledgment or compensation to you.
OUR SITE IS NOT INTENDED FOR ANYONE UNDER 16 YEARS OF AGE. NO ONE UNDER AGE 16 MAY PROVIDE ANY PERSONAL INFORMATION ON THIS SITE. We do not knowingly collect Personal Information from anyone under 16 years of age. If you are under 16 years of age, do not use or provide any information on this Website. If we learn that we have collected or received Personal Information from a person under 16 years of age without verification of parental consent and supervision, we will delete such Personal Information. If you believe that a person under 16 years of age has submitted Personal Information on or through this Website without the consent and supervision of a parent or guardian, please contact us at our Contact Us page.
THIRD PARTY LINKS
The Services may contain links to non-White River websites. We are not responsible for the privacy practices or the content of non-White River websites. We have no control over the use of such websites and you should exercise caution when deciding to disclose any Personal Information or User-Generated Content on these websites.
USER CHOICE REGARDING COLLECTION, USE AND DISTRIBUTION OF PERSONAL INFORMATION
You may choose not to provide us with some types of Personal Information. However, we automatically collect Website Navigational Information, and as such if you wish not to disclose such information, please do not visit our Website. If you chose not to provide some of the voluntary disclosures (as described in the “Information Voluntarily Provided By You” section above), your access to some of the Services may be limited (unless prohibited by law).
HOW TO CONTACT US
If you are a California resident, you have the right, at any time, to request what personal information we collect, use, disclose and sell, direct us to not sell your personal information, delete your personal information, opt-out of the selling of your personal information, not receive discriminatory treatment for the exercise of your privacy rights, and designate an authorized agent to make a request on your behalf. To make your request to know or delete, email us at email@example.com or contact us toll-free at 1-800-241-2288 and provide the following information: first name, last name, email, mailing address, and request. We will verify your request by sending a response to the email or mailing address we have on file for you.